Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same

Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favor in the past — Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase. Now, one company with a notoriously controversial product is attempting to pivot its business model to be more socially responsible — and

New Calculator Illustrates Extent, Environmental Impacts of US Meat Consumption

The US consumes more meat than any other country in the world. But what does this mean for consumers on a personal level? Blitz Results has created a new calculator that shows users the impact of their dietary decisions on the environment. The tool calculates the resources required for an individual’s consumption of meat, and provides users with a glimpse at how eating vegetarian alternatives can help drive down their impact. Over a period of 10 years, the average US consumer eats 2653 pounds of meat, the equivalent of 2.1 pigs, .7 cows and 288 chickens. The Meat Blitz-Calculator allows users to visualize how many animals were slaughtered for their dietary

‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action. The study centered around Blue Planet

Northwestern Mutual Campaign Challenges Consumers to Redefine the #GoodLife

Financial security company Northwestern Mutual has launched a new brand campaign with the aim of reframing people’s idea of the #GoodLife, by helping them plan for their financial futures and feel empowered to make the most of enjoying life every single day. “Our research uncovered the constant struggle Americans are experiencing between living for now and saving for later,” said Aditi Gokhale, Chief Marketing Officer at Northwestern Mutual. “People are in a balancing act of how they can enjoy today while preparing for tomorrow,

New Business Models Disrupting Mobility in Latin America

New analysis from business consulting firm Frost & Sullivan has revealed that the Latin American market is undergoing a rapid paradigm shift in regards to mobility, with greater emphasis being placed on the creation of an on-demand, integrated, multi-modal mobility network. The transition is being driven by changing demographics, preferences and technology. Frost & Sullivan’s Latin America New Mobility Business Models, Forecast to 2023 explores the market for, and impact of, new business models in Latin America, and analyzes the growing trends in shared and integrated mobility towards 2023, focusing on Argentina, Brazil, Chile and

Northwestern Mutual Challenges Consumers to Redefine the #GoodLife Through New Campaign

Financial security company Northwestern Mutual has launched a new brand campaign with the aim of reframing people’s idea of the #GoodLife, by helping them plan for their financial futures and feel empowered to make the most of enjoying life every single day. “Our research uncovered the constant struggle Americans are experiencing between living for now and saving for later,” said Aditi Gokhale, Chief Marketing Officer at Northwestern Mutual. “People are in a balancing act of how they can enjoy today while preparing for tomorrow, and this results in massive anxiety. This campaign shows how Northwestern Mutual helps our clients plan for the important moments in their

Vestas 11th Hour Racing: Cross-Sector Partnership a Perfect Storm for Sustainable Sailing

Vestas 11th Hour Racing’s team director Mark Towill and skipper Charlie Enright take on challenges the way most people layer cold cuts; one on top of the other. The duo and their team are one of seven squads trying to win the around-the-world Volvo Ocean Race (VOR) a nine-month sailing slog, over 45,000 nautical miles, in all sorts of weather; doing so while being the most sustainable team in the race, and working to increase public awareness, concern and action on behalf of ocean health. No problem, right? Perhaps the main reason they have a chance to succeed on all three counts is the unique collaboration between sport (Towill and Enright), business

A New Year’s Resolution for Retailers: Eliminate Toxic Chemicals

This New Year’s, retailers should make a resolution to get toxic chemicals out of their products and packaging. At a time when the EPA is undermining the implementation of the nation’s new chemical safety law enacted just last year, it’s more critical than ever for retailers to step up and use their market clout to drive dangerous chemicals out of commerce and ensure substitutes are safe. Over the past

KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will take to overcome the issues currently dividing the US. The video release, in conjunction with a nationwide contest, is part of KIND’s effort to explore the differences between being “nice” and being “kind” — an oft overlooked distinction that has tangible implications

Ford’s 2018 Trends Report Highlights Opportunities for Brands, Consumers in Uncertain Times

Uncertain times are finally starting to take their toll — according to a new report from Ford, more than 60 percent of adults globally say they feel overwhelmed by the unrest, upheaval and other changes taking place around them. The mobility company’s 2018 Looking Further with Ford Trends Report examines the issues responsible for this unsettling climate — and the coping mechanisms that are emerging as a result. “We’re clearly living in interesting times,” said Sheryl Connelly, Manager of Global Consumer Trends and Futuring at Ford. “Shifting global priorities, rampant political upheaval and a spotlight on social inequity

Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support

This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.[1] Without even counting Hurricanes Harvey, Irma and Maria or the California fires, the US has sustained 218-plus weather and climate disasters since 1980, totaling more than $1.2 trillion in recovery costs. When coupled with the horrific events that took place recently in Las Vegas; New York; Sutherland Springs, Texas

Guest-imator Tool Takes Guesswork (and Food Waste) Out of Thanksgiving Planning

Just in time for Thanksgiving, Ad Council and the Natural Resources Defense Council’s (NRDC) Save the Food national public service campaign have launched a digital portion planning calculator designed to reduce the amount of food, money and resources that go to waste around the holiday. “Thanksgiving is a time to be grateful, yet it’s

Chicken or Egg: Does Happiness Lead to Sustainable Lifestyles, or Vice Versa?

What better way to kick off Sustainable Brands ‘17 Copenhagen than to explore the personal motivations behind changing consumer behaviours in favour of society and planet? In a deep-dive, research-based roundtable session, Markus Terho and Sari Laine from the Finnish Innovation Fund (Sitra) presented the findings of a new, nationally representative survey of sustainability attitudes and everyday practices of people living and working in Finland.

How to Inspire Natural Resource Conservation at the Consumer Level

October is Campus Sustainability Month (CSM), an international celebration of sustainability in higher education. One focus of this year’s CSM is the conservation of water, a natural resource that humans need to survive. As it stands, one in ten people (663 million people — twice the population of the United States) are currently living without access to safe water. This water crisis stands in the way of the health, safety and economic empowerment of people in both developing countries and first-world nations. TerraCycle’sTom Szakywill discussThe ROI ofEliminating WasteatSB’17 Copenhagen Water is used to grow our food, generate energy and has other agricultural, industrial, household, recreational and environmental uses that require fresh water (a renewable but

What Difference Can Consumers Really Make to Improve Sustainability in Fashion?

“This conversation is great, but it’s too polite! Where is the sense of urgency in the room?” During our most recent event at Fashion for Good, themed Power to the Consumer, one woman called us out: “I’ve heard this conversation before, but nothing seems to change! What can we do?” Lady, we hear you! This

M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models

For many retailers, circular thinking involves redefining products – and the raw materials contained within them – as assets that need to be kept in circulation for as long as possible. During each use phase, these assets may need to be reintroduced into different markets, requiring new customer relationships to be built. One business leader that recognises the scale of this challenge is Mike Barry, director of sustainable business at Marks & Spencer (M&S). He sees the retailer-consumer relationship profoundly changing in the next 10 years, as companies including his become more adept at offering products that can deliver a much richer customer experience. He points to asset tracking

FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk

Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products derived from the forest, the reality is no different. As hundreds of business leaders and environmental advocates descend

Unilever: Consumer Behavior Remains the Elusive Key to Sustainability

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 13th article in the series. How

BillerudKorsnäs: Megacity Dwellers See Packaging as Crucial Solution for Sustainable Future

Packaging has widely been recognized as a pathway to a sustainable future, but opinions around the critical actions needed to deliver circular outcomes in urban areas, particularly megacities (a metropolitan area with a total population over 10 million people), such as management of recycling, littering, waste and support for sustainable behavior and education, largely differ. To bring clarity to the issue, Swedish sustainable packaging company BillerudKorsnäs has released the findings of its Consumer Panel 2017, a global study on packaging sustainability. The

NRDC Updates ‘Wasted’; Enlists Dan Barber, Alexa for Phase 2 of ‘Save the Food’ Campaign

The Natural Resources Defense Council and Ad Council today launched the second phase of their Save The Food national public service campaign, aimed at combatting America’s food waste problem from its largest source — consumers. In doing so, they seek to reduce the massive amount of money, water and energy that is wasted along with it. Along with phase two of Save The Food, which is raising consumer awareness and empowering people with the tools they need to waste less food and money, the groups are releasing an update to NRDC’s landmark Wasted report

MIT Climate CoLab Offering $10K for Solutions for Energy, Emissions, Shifting Climate Change Attitudes

While nearly every country in the world – along with many companies, cities, regions and other organizations – has outlined goals for addressing climate change, there is still much work to be done to create the detailed implementation plans to actually achieve these goals. In this spirit, MIT Climate CoLab, a global, web-based community designed to pool intelligence in a manner similar to Linux or Wikipedia, is launching seven new contests. Winners will be invited to MIT to share their work, and will become eligible for the $10,000 Grand Prize to be selected from among winners across all seven contests. Award winners and finalists will receive wide recognition and platform visibility

Why the Climate Movement Needs an Attitude Adjustment

How do we stop climate change? This is the question of our generation: If we can answer it, we can stop the worst from happening — megadroughts, famine, cities sunk beneath the sea, and more. We know where to start — we need massive policy changes, fast and at-scale deployment of renewable energy and carbon capture, a swift pivot away from fossil fuels, and even reduction of livestock. We have the technology and know-how to take these crucial first steps. So, what’s stopping us? The first major obstacle is pushback from vested stakeholders who feel threatened by reform for a

Trending: Pro-Ocean Orgs Use YouTube, Video Games, Fashion to Educate Consumers About Marine Plastics

Eight million tons of plastic trash find their way into the world’s oceans every year. If this trend continues, there could be more plastic than fish in the sea by 2050 according to the Ellen MacArthur Foundation. Considerable action is required to avoid this fate, but more and more organizations are beginning to step up to the plate. Creative campaigns that seek to engage consumers through multi-media and innovative products are proving to be an effective way to reach and educate wide audiences quickly, accelerating the uptake of behaviors and actions that could spur