Uber Encourages Partygoers to Celebrate Responsibly in New Social Campaigns

From #DeleteUber to sexual harassment allegations, the Greyball scandal and a recent European court ruling that declared it a transportation business and taxi service, it’s fair to say 2017 has been a pretty rough year for Uber. In a bid to rebuild its deeply damaged reputation, the Silicon Valley-based ride-sharing platform has rolled out a series of campaigns targeting drinking and driving during the holiday season. Building on its previous partnership during the 2015 Superbowl, Uber launched a designated rider campaign with Mothers Against Drunk Driving (MADD) ahead of the holiday season, calling on partygoers to celebrate responsibly and keep roads safe by committing to

Trending: Auto, Mobility Giants Roll Out Ambitious New EV Initiatives

Air pollution has become a hot button issue for the UK ever since London surpassed its air pollution limits just five days into 2017, leading both the public and private sector to leap into action to reduce emissions. While car manufacturers have been busy rolling out scrappage scheme after scrappage scheme, Uber has announced a new Clean Air Plan to do its part in driving down air pollution across the UK. The Plan outlines a series of measures for drivers, riders and cities. The Plan

#BusinessCase: Uber’s Leadership Crisis – Or, How Values Impact Brand

It appears that Uber’s chickens have come home to roost. A steady drip of negative stories over the past several weeks has snowballed into a full communications crisis — one that peaked recently, in a public apology from CEO Travis Kalanick, in which he admitted that he “must fundamentally change as a leader and grow up.� Widely hailed as the world’s most valuable startup, the company has been in the headlines lately for all the wrong reasons. In case you haven’t been following, the most recent installment of “Uber’s Toxic

Should Businesses Be Hiring Anthropologists Instead of MBAs?

The language of business can be combative (launch, target, strategize), or very often it is about profits, sales, shared value – the language of money. We are either warriors or accountants when it comes to business. However, both warring and counting money are inherently non-productive. In themselves, as actions, they are incapable of producing growth. Where does growth in business come from? The answer, no surprise, is that it results from people. People’s hidden desires and dilemmas create opportunity for products and services. The rise of companies such as Airbnb and Tesla cannot be explained by business logic. They are not logical extensions of the hotel

Sharing Has Been Hijacked

The “sharing economy” is today’s buzzword for Silicon Valley’s most recent batch of billion-dollar companies. So ring the headlines: $51 billion valuation for Uber; Chinese ride-hailing business Didi Kuaidi raising $4.42 billion; Airbnb valuation $10+ billion. In the last three years, the world has embraced this idea of the sharing economy. Who would have thought that a 23-year-old part-time student tooling around in her Prius

How the Good Work Movement Is Offering Security for Gig Economy Workers

Heard of the Good Work movement yet? If you haven’t, it’s probably because companies such as Uber and Airbnb get more press. The Good Work movement, founded by the National Domestic Workers Alliance in October, is a gathering of companies pledging to deliver the protections and benefits that gig companies such as Uber notoriously fail to offer.There’s a lot going on here, and the movement’s model is extremely important for the future of work. Here’s why.The ‘gig economy’ is blowing upChoose to call it what you will — the

What does the spectacular rise of the sharing economy mean for the environment?

Over the past five years there’s been a lot of hype about the sharing economy. Hundreds of start-ups are popping up (many of which epically fail) providing opportunities to share everything from sofas to secrets. There’s still much debate about what … Continue reading →