Oxfam Calling on Major Supermarkets to Do More to End Human Suffering in Supply Chains

In its new campaign, Behind the Barcodes, Oxfam shines a light on the millions of women and men trapped in poverty and facing brutal working conditions while producing the food on our supermarket shelves In Ripe for Change, a corresponding report released today, Oxfam outlines how supermarkets, including Walmart, Kroger, Albertsons, Costco, Whole Foods and Ahold Delhaize — the parent company to US retailers such as Food Lion, Giant and Stop & Shop — are increasingly squeezing the price they pay their suppliers

Hubbub’s ‘Meat Your Match’ Campaign Challenges Preconceptions Around Plant-Based Diets

Environmental charity Hubbub has launched a campaign that challenges male gym-goers to replace half of their animal-based protein with plant-based alternatives. Want to learn moreaboutCreating CampaignsThat EnableGood LifePrinciples?Check out ourSB’18 Vancouver program! Dubbed ‘Meat Your Match,’ the campaign is a collaboration with Nuffield gym, Nationwide, BaxterStorey and the Wellcome Trust. It will see participants provided with a Garmin fitness tracker and a consultation with a nutritional practitioner to create a personalized and accessible meal

UK Sustainability Sector Outstrips National Average for Job Satisfaction, Pay, Growth

Last week, new analysis from B Corp determined that companies using business as a force for good outperform those who don’t. Now, a study from the Institute of Environmental Management and Assessment (IEMA), an international professional body for environmental practitioners, has revealed that sustainability professionals report higher job satisfaction than the UK average. Statistics from the survey, which has been running since 2005, shows that almost seven in 10 professionals in the environment and sustainability sector say they are satisfied or highly satisfied in their jobs. One-third of respondents who have moved into the profession from another sector are even

Trending: Retailers, NGOs Engage Consumers to Catalyze Circular Economy

Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — and grow sales — by providing customers with reasons to stay engaged by returning to stores to resell, recycle and donate clothing and electronics. Using

Pride, Not Guilt Biggest Driver of Pro-Environmental Actions

A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds that highlighting the pride people will feel if they take such actions may be a better way to change environmental behaviors. Elke U. Weber, a professor of psychology and public affairs at Princeton’s Woodrow Wilson School

Corporate Community Engagement: 5 Essential Considerations

Back in the early days of corporate philanthropy, companies typically selected causes to support based on the personal interests of the chairman — or the chairman’s wife! — with little or no regard to issues of strategy, relevance or impact. Fortunately, things have moved on, with many companies now adopting more innovative, imaginative and considered approaches to their companies’ community involvement activities — such that in many

Trending: Momentum Continues Gathering to Phase Out Single-Use Plastics

Single-use plastics continue to lose their appeal as the global community rallies around the concept of a circular economy. The UK, in particular, is taking the lead, setting a new standard for both the public and private sector, while food and beverage giant Nestlé is helping ease the transition away from

Trending: Shifting Attitudes Towards Sustainability Shaping More Than Just Supply Chains

Growing consumer demand for apparel and consumer products made in socially and environmentally responsible ways continues to drive companies away from a business-as-usual model. But corporate behavior isn’t the only thing being influenced by shifting consumer attitudes — the concept of the ideal partner is also being shaped by sustainability. Forget Tinder — according to new survey findings from Timberland, individuals practicing eco-conscious behaviors could have

Patagonia Launches Digital Platform to Connect Customers with Grassroots Activism

Patagonia is back at it — the outdoor gear company has launched a new digital platform connecting customers with local environmental organizations. The aim of the new platform, Patagonia Action Works, is to encourage Patagonia customers to learn more about local environmental issues and get involved with events, petitions, fundraising and volunteering in their area. “The biggest question I get from our community and customers is, ‘What can I do to save the planet?’” said Rose Marcario, President and CEO of Patagonia. “This platform makes it easy to connect with organizations in your neighborhood who are working

Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose

The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdoor companies using business to drive impact reduction and inspire the next generation of consumers and businesses to be stewards of the outdoors. The stories showcase unprecedented pre-competitive collaboration among the OIA Sustainability Working Group and explore topics such as sustainable materials sourcing, closed-loop models and supply chain transparency. “Consumers are demanding a higher level of transparency and social consciousness from companies,” said Johnny Alamo, producer of the film series. “The outdoor industry — led

Trending: New Filtering, Recycling Technologies to Take Water Stewardship to the Next Level

As the problems of microplastics and water scarcity persist, businesses are looking to new technologies to encourage greater consumer and corporate water stewardship. Platform technology company Xeros Technologies has developed a washing machine component capable of removing microfibers from home laundry wastewater. According to research from Eunomia Research & Consulting, approximately 190 thousand tons of microplastics from textiles are leaked into the marine ecosystem each year. A 2016 study pioneered by Patagonia and conducted by the Bren School of Environmental Science & Management also found that a single fleece jacket can shed up to 250,000 microfibers during a single wash. The fibers are so small that they pass through wastewater treatment facilities and enter our streams, rivers, lakes

Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same

Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favor in the past — Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase. Now, one company with a notoriously controversial product is attempting to pivot its business model to be more socially responsible — and

New Calculator Illustrates Extent, Environmental Impacts of US Meat Consumption

The US consumes more meat than any other country in the world. But what does this mean for consumers on a personal level? Blitz Results has created a new calculator that shows users the impact of their dietary decisions on the environment. The tool calculates the resources required for an individual’s consumption of meat, and provides users with a glimpse at how eating vegetarian alternatives can help drive down their impact. Over a period of 10 years, the average US consumer eats 2653 pounds of meat, the equivalent of 2.1 pigs, .7 cows and 288 chickens. The Meat Blitz-Calculator allows users to visualize how many animals were slaughtered for their dietary

‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action. The study centered around Blue Planet

Northwestern Mutual Campaign Challenges Consumers to Redefine the #GoodLife

Financial security company Northwestern Mutual has launched a new brand campaign with the aim of reframing people’s idea of the #GoodLife, by helping them plan for their financial futures and feel empowered to make the most of enjoying life every single day. “Our research uncovered the constant struggle Americans are experiencing between living for now and saving for later,” said Aditi Gokhale, Chief Marketing Officer at Northwestern Mutual. “People are in a balancing act of how they can enjoy today while preparing for tomorrow,

New Business Models Disrupting Mobility in Latin America

New analysis from business consulting firm Frost & Sullivan has revealed that the Latin American market is undergoing a rapid paradigm shift in regards to mobility, with greater emphasis being placed on the creation of an on-demand, integrated, multi-modal mobility network. The transition is being driven by changing demographics, preferences and technology. Frost & Sullivan’s Latin America New Mobility Business Models, Forecast to 2023 explores the market for, and impact of, new business models in Latin America, and analyzes the growing trends in shared and integrated mobility towards 2023, focusing on Argentina, Brazil, Chile and

Northwestern Mutual Challenges Consumers to Redefine the #GoodLife Through New Campaign

Financial security company Northwestern Mutual has launched a new brand campaign with the aim of reframing people’s idea of the #GoodLife, by helping them plan for their financial futures and feel empowered to make the most of enjoying life every single day. “Our research uncovered the constant struggle Americans are experiencing between living for now and saving for later,” said Aditi Gokhale, Chief Marketing Officer at Northwestern Mutual. “People are in a balancing act of how they can enjoy today while preparing for tomorrow, and this results in massive anxiety. This campaign shows how Northwestern Mutual helps our clients plan for the important moments in their

Vestas 11th Hour Racing: Cross-Sector Partnership a Perfect Storm for Sustainable Sailing

Vestas 11th Hour Racing’s team director Mark Towill and skipper Charlie Enright take on challenges the way most people layer cold cuts; one on top of the other. The duo and their team are one of seven squads trying to win the around-the-world Volvo Ocean Race (VOR) a nine-month sailing slog, over 45,000 nautical miles, in all sorts of weather; doing so while being the most sustainable team in the race, and working to increase public awareness, concern and action on behalf of ocean health. No problem, right? Perhaps the main reason they have a chance to succeed on all three counts is the unique collaboration between sport (Towill and Enright), business

A New Year’s Resolution for Retailers: Eliminate Toxic Chemicals

This New Year’s, retailers should make a resolution to get toxic chemicals out of their products and packaging. At a time when the EPA is undermining the implementation of the nation’s new chemical safety law enacted just last year, it’s more critical than ever for retailers to step up and use their market clout to drive dangerous chemicals out of commerce and ensure substitutes are safe. Over the past

KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will take to overcome the issues currently dividing the US. The video release, in conjunction with a nationwide contest, is part of KIND’s effort to explore the differences between being “nice” and being “kind” — an oft overlooked distinction that has tangible implications

Ford’s 2018 Trends Report Highlights Opportunities for Brands, Consumers in Uncertain Times

Uncertain times are finally starting to take their toll — according to a new report from Ford, more than 60 percent of adults globally say they feel overwhelmed by the unrest, upheaval and other changes taking place around them. The mobility company’s 2018 Looking Further with Ford Trends Report examines the issues responsible for this unsettling climate — and the coping mechanisms that are emerging as a result. “We’re clearly living in interesting times,” said Sheryl Connelly, Manager of Global Consumer Trends and Futuring at Ford. “Shifting global priorities, rampant political upheaval and a spotlight on social inequity

Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support

This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.[1] Without even counting Hurricanes Harvey, Irma and Maria or the California fires, the US has sustained 218-plus weather and climate disasters since 1980, totaling more than $1.2 trillion in recovery costs. When coupled with the horrific events that took place recently in Las Vegas; New York; Sutherland Springs, Texas

Guest-imator Tool Takes Guesswork (and Food Waste) Out of Thanksgiving Planning

Just in time for Thanksgiving, Ad Council and the Natural Resources Defense Council’s (NRDC) Save the Food national public service campaign have launched a digital portion planning calculator designed to reduce the amount of food, money and resources that go to waste around the holiday. “Thanksgiving is a time to be grateful, yet it’s