Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose

The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdoor companies using business to drive impact reduction and inspire the next generation of consumers and businesses to be stewards of the outdoors. The stories showcase unprecedented pre-competitive collaboration among the OIA Sustainability Working Group and explore topics such as sustainable materials sourcing, closed-loop models and supply chain transparency. “Consumers are demanding a higher level of transparency and social consciousness from companies,” said Johnny Alamo, producer of the film series. “The outdoor industry — led

Third Year of REI’s #OptOutside Movement Gives the Power to the People

With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most extreme – encouraging staff and consumers alike to forgo the shopping frenzy in favor of the great outdoors. The move epitomized the company’s ethos and kickstarted a movement to drive positive behavior change and impacts. While most retailers would find forgoing Black Friday risky business, the move has only bolstered REI’s reputation: In a time when consumers are increasingly expecting

#BusinessCase: REI Proves Values-First Approach Leads to Longevity

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 10th article in

Outdoor Industry Leaders: ‘Enough Is Enough!’ Protect Our Public Lands

The most anticipated outdoor recreation event of the year just finished in Salt Lake City, Utah, where hundreds of outdoor brands from small business outfitters to industry pioneers like Patagonia and Black Diamond Equipment gathered to witness the cutting-edge in outdoor gear. Meanwhile, Utah Gov. Gary Herbert and Utah’s congressional delegation led by Congressmen Rob Bishop and Jason Chaffetz and Senators Orrin Hatch and Mike Lee are launching a vicious campaign to dispose of

Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits

This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). Black Friday sales have begun encroaching on Thanksgiving Day in the U.S., with some stores remaining open on the holiday, and sales beginning even earlier in the week. At the same time, many will still be closed on Thanksgiving Day, and outdoor gear and apparel retailer REI, will be closed on Black Friday as well. Patagonia is

The Roadmap Series: We All Start at Stage I

OK, I hear you. The change chart is pretty busy, but there’s a lot packed into this infographic. In the first post in the series, I highlight the key curves: The blue value & profitability curve shows that companies will be more successful as they adopt sustainable business thinking.Click to enlarge.The brown line says environmental and social consequences get worse before they get better, and the green line is the “ta-da”: It represents the idea