One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies

At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into how brands are finding unique ways to embed social

Trending: Shifting Attitudes Towards Sustainability Shaping More Than Just Supply Chains

Growing consumer demand for apparel and consumer products made in socially and environmentally responsible ways continues to drive companies away from a business-as-usual model. But corporate behavior isn’t the only thing being influenced by shifting consumer attitudes — the concept of the ideal partner is also being shaped by sustainability. Forget Tinder — according to new survey findings from Timberland, individuals practicing eco-conscious behaviors could have

Apparel, Textile Industry Giants Unite Around SDGs at 2017 Textile Sustainability Conference

Big news has been rolling out of the Textile Exchange 2017 Textile Sustainability Conference near Washington, D.C. this week, providing evidence of the major paradigm shift taking place in the apparel and textile industry. Centered around the theme, “United by Action: Catalyzing the Sustainable Development Goals in Textiles,” this year’s conference sees more than 500 textile and apparel leaders come together to discuss the most important sustainability issues facing the industry and developing a roadmap to 2030. In addition to announcing its newly approved associate membership to

New Timberland X Thread Collection Made with ‘Most Responsible Fabric on the Planet’

Global outdoor lifestyle brand Timberland has launched the Timberland X Thread collection in partnership with Thread, the Certified B Corporation that transforms plastic bottles from the streets and canals of Haiti into what Thread calls “the most responsible fabric on the planet.� The collection goes beyond environmental sustainability, creating social value and impact in the form of cleaner neighborhoods and meaningful new job opportunities. “The Timberland X Thread collection is incredible proof that style and sustainability

How Big Brands, Small Startups Have Partnered to Push the Circular Economy

“It didn’t make sense to me — to make a bunch of products that use a lot of materials, and then throw it away,” Scott Hamlin, co-founder at Looptworks, said during a Tuesday breakout session on partnerships in the circular economy at Sustainable Brands ’16 San Diego. What Hamlin saw was a broken apparel industry, which focused on the traditional take-make-waste model. That’s why the social entrepreneur decided to found a company that doesn’t use virgin materials at all — and Looptworks was born. “We are called Looptworks because we are working toward a closed-loop system,” he said. Another innovative

Timberland Extends Rigorous Environmental Standard Across Entire Product Portfolio

Global outdoor lifestyle brand Timberland prides itself on its commitment to innovate and operate in an accountable and responsible manner — in terms of its products, the communities in which it operates, and the outdoors. As part of this commitment, the company today announced the implementation of its rigorous environmental standard — the Timberland Environmental Product Standard (TEPS) — across all of